As acupuncture gains mainstream traction, practitioners are subject to increasing scrutiny regarding HIPAA. Achieving compliance in the online space is no easy feat, as information technology is developing continuously and very little of it even existed when HIPAA came into effect.
Additionally, information from different sources is frequently contradictory, and legal counsel comes with a significant expense. However, neglecting compliance is even costlier - fines can be as much as $50,000 per violation per day, and include loss of license and even jail time.
Beyond the potential impact on individual practices, patient rights are integral to healthcare outcomes. As holistic practitioners, acupuncturists have an opportunity to embrace this and demonstrate excellence in patient privacy beyond that of mainstream healthcare modalities.
The scope of this course is to make federal patient privacy laws, as applied to websites, email, scheduling, telehealth, social media and digital marketing, as simple and as accessible as possible.
The course will outline the necessary steps for evaluating online platforms and tools for potential use in a practice. Additionally, attendees will learn their role as practitioners in HIPAA-compliant use of various online technologies.
Participants will be able to describe HIPAA requirements as they relate to practice websites, email, scheduling, telehealth, social media and digital marketing.
Participants will be able to evaluate whether an online technology is suitable for use in their practice, with regard to HIPAA.
Participants will be able to list the necessary steps to take before using any online technology in their practice, with regard to HIPAA.
Participants will be able to describe appropriate use of online technologies in conjunction with their practice, according to HIPAA.
0 hrs - 15 min
Introduction + Terms
15 min - 30 min
30 min - 45 min
45 min - 1 hrs
Scheduling + Telehealth
1 hrs - 1.25 hrs
1.25 hrs - 1.5 hrs
Marla Moss is the Owner and Founder of Raging River Media, specializing in HIPAA-compliant digital marketing for acupuncturists. She helps practitioners build thriving, sustainable practices with custom automation technology that protects patient privacy while liberating busy healers from the grind.
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